Meet Aleda

Aleda attended an Alternativ Business Essentials Training eager to learn new and reinforce existing business skills in running her second-hand clothing store in Nicaragua.

After completing the training and fortifying her knowledge of marketing concepts, including what we as westerners know as the 5 p’s, price, promotion, product, place, and people, Aleda made the decision to update her business plan. She opened and now operates two second hand clothing stores each with their own specific target market, for men and for children.